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Name:    Wetterau Corporation
Profession:  Merchant
Born/Started:    1869
Description:    George Wetterau moved to St. Louis in 1867 at the age of 17 to join his brother in a small retail grocery business. In 1868, he began working for J. F. Lauman & company, a local wholesale grocery company and he bought the company a year later, with a partner, Frank Goebel. They formed Goebel and Wetterau Grocery Company with their wholesale office located at 712 South Second Street. In 1899, the two dissolved their partnership and George formed G. H. Wetterau & Sons Grocer Company. In 1923, Otto Wetterau, one of his sons, took over the company. He changed the name to Wetterau Grocer Company and took advantage of new forms of transportation and warehouse equipment to expand rapidly. He was one of the first to provide wholesale warehousing of produce. During the Depression, when many grocery stores went out of business, Wetterau became affiliated with the Independent Grocer’s Alliance (IGA). In 1953, Theodore C. Wetterau succeeded his brother Otto as president and added other independent supermarket chains to the organization. The company then became involved in non-food items, added a bakery division, printing division, trucking division and developed its own finance, insurance and construction companies. Wetterau was supplying food to stores in 29 states, when in 1993, Minneapolis, Minnesota-based SUPERVALU, Inc. acquired it to become the nation´s largest food wholesaler. At this time Ted Wetterau, Theodore’s son was president. Before the deal, Supervalu was the second-largest distributor and Wetterau ranked third. Ted Wetterau and his sons, Mark and Conrad then started Wetterau Associates, a holding company in Brentwood to buy and manage food-related companies. [St. Louis Portrait, p. 235,http://www.supervalu.com]



Reference
Saint Louis Portrait
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