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Name:    General American Life
Profession:  Merchant
Born/Started:    1933
Detailed Description:
General American Life Insurance Company was founded in 1933 during the Great Depression. The company began when New York investors took over the bankrupt Missouri State Life Insurance Company. In addition to the challenge of starting a business during the Depression, the founders had to address the practice of corrupt politicians wanting a payoff. The entrepreneurs´ persistence paid off, though, and the company grew very rapidly during the 1960s, attracting agents from all over the United States.

The company insures many large corporations as well as small businesses, and is active in community affairs. Its national headquarters is located in downtown St. Louis. [St. Louis: Home on the River, pages 306-307.]

St. Louis: Home on the River

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