People Name: Busch III, Adolphus Profession: Business Person Born/Started: Feb. 10, 1891 Died/Ended: Aug. 29, 1946 Description: The son of August Busch Sr., Adolphus Busch ran Anheuser-Busch Brewery from 1934 until 1946. It fell to him to regain the brewery’s momentum that was lost during Prohibition. It was an uphill battle, but during his tenure sales increased from 1.1 million barrels to 3 million barrels a year. This increase was due, in part, to his use of metal cans as a new way of packaging and marketing Budweiser. Under his direction, Anheuser-Busch also became the nation´s largest producer of baker´s yeast. During World War II, Busch produced a newspaper to highlight the efforts of employees fighting overseas and to keep all employees informed about company activities. This "hometown" newspaper reflected the sense of "family" that has always been part of the Anheuser-Busch tradition. Employees also supported the war effort, and their war bond purchases paid for two B-17 bombers—"Miss Budweiser" and "Busch-Wacker." |
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